Diary entry 25.01.11

We began the fashion marketing module today. It began with the first task in the module- the report. We began discussing the numerous issues to do with department stores which is the main topic for my report.

These are some of the issues in which i plan to explore during the research and writing of my report:

• The history of a department store including the revolution of easier travel options to then leave the town. The fact that there is a lot more money and the industrial revolution and the introduction to mass production.
• What department store?
• An area within the department store (ladies, accessories, menswear, toys etc)
• Who is the competition for the department store?
• Who started the company?
• Who owns the company?
• The appearance of the department store? (customer service, staff training, colour scheme, labels, layout of chosen area etc.)
• The market level of the store?
• Target audience?
• Comparisons to other stores?
• Promotional material (web, adverts, window displays, loyalty cards, career opportunity's and what do they have to offer?